商务英语精读(第3册) 张中宁 著作 下载 fb2 pdf rb kindle 115盘 极速 azw3

本书共分9个单元，每单元包括：商务交际、课文、练习、商务加油站、商务阅读五部分。

Unit 1 Motivations to Go Abroad

Section One: Business Communications

Making an Offer

Section Two: Text

Motivations to Go Abroad

Section Three: Exercises

Section Four: Biz Fueling Station

Section Five: Business Reading

Concerns and Problems of Going International

Unit 2 International Market Research

Section One: Business Communications

Doing Business in China

Section Two : Text

International Market Research

Section Three: Exercises

Section Four: Biz Fueling Station

Section Five: Business Reading

Market Research in Management

Unit 3 Determining Research Objectives

Section One: Business Communications

Decision Making in China

Section Two: Text

Determining Research Objectives

Section Three: Exercises

Section Four: Biz Fueling Station

Section Five: Business Reading

Using Aims and Objectives to Create a Business Strategy

--Experience From Kellogg

Unit 4 What Is Marketing

Section One: Business Communications

Product Presentation

Section Two : Text

Marketing

Section Three: Exercises

Section Four: Biz Fueling Station

Section Five: Business Reading

Marketing Is All Around Us

Unit 5 The Marketing Process

Section One: Business Communications

Marketing Strategy

Section Two: Text

The Marketing Mix

Section Three: Exercises

Section Four: Biz Fueling Station

Section Five: Business Reading

Market Segmentation

Unit 6 Target Market Selection

Section One: Business Communications

Developing a New Market

Section Two : Text

How to Select Target Market

Section Three: Exercises

Section Four: Biz Fueling Station

Section Five: Business Reading

Estimating Market Potential

Unit 7 Marketing in the 21st Century

Section One: Business Communications

Counter-Offer

Section Two: Text

Global Marketing in the Twenty-first Century

Section Three: Exercises

Section Four: Biz Fueling Station

Section Five: Business Reading

Managing the Marketing Efforts

Unit 8 Business Negotiation

Section One: Business Communications

Meeting a Trade Delegation

Section Two: Text

Steps of Business Negotiation

Section Three: Exercises

Section Four: Biz Fueling Station

Section Five: Business Reading

The Negotiating Skills

Unit 9 Establishment of Contract

Section One: Business Communications

Contract Negotiation -- Price

Section Two: Text

Fundamentals of a Contract

Section Three: Exercises

Section Four: Biz Fueling Station

Section Five: Business Reading

Breach of Contract

KEY TO EXERCISES

附录一 全国国际商务英语考试（二级）大纲

附录二 全国国际商务英语考试（二级）样题

附录三 全国国际商务英语考试（二级）口试样卷

附录四 全国国际商务英语考试（二级）样题参考答案

附录五 全国国际商务英语考试（二级）样题听力原文

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书籍介绍

《高等院校商务英语专业核心课精品系列教材:商务英语精读(第3册)》是职场英语白骨精，助你完成由菜鸟到高手的完美蜕变，汇集最经典、最全面、最实用的商务英语会话表达，精典短句，夯实你的基础。生动诠释“立竿见影”，高频商务话题，迅速提升你的职场含金量。