LEAP!:QuitYourJob,StartYourOwnBusiness&SetYourselfFree跳跃：辞掉你的工作，建立自己的事业，解放自己 下载 fb2 pdf rb kindle 115盘 极速 azw3

Who Do You Think You Are?

Times are changing fast. Traditional working practices and the concept of a conventional job are increasingly becoming things of the past as we make sense of a new marketplace where the only limit to success is our own imagination.

What Does it take to Survive in This New Scrambled Up World of Work?

* Attitude - to get started

* Enterprise - to succeed

* Success - at maximising opportunities

* Worklife - in the right balance

The challenges - and the opportunities - for the 'entrepreneur-within' the huge. For micro-businesses, home-workers, freelancers, it's all for the taking.

That is the essence of LEAP! A stimulus for taking the plunge to go it alone and set yourself free... and for making it up as you go along!

"Ian Sanders connects brilliantly wit the mindset and needs of talented professionals in their migration away from corporate mediocrity. LEAP! is a personal guidebook to both the practicality and emotion of making work matter." - Chris Nel, Partner, Tom Peters Company

Preface

Acknowledgements

Introduction

What this isn't

Who do you think you are?

Part One: ATTITUDE

　1　Starting out

2　Make sure you're hungry

3　Passion wins

4　Get known for being a safe pair of hands

5　Be distinctive

6　Don't bullshit

7　Perception is everything

8　Soaking it up

9　Warning: steep incline ahead

　10　Get involved and get visible

　11　Don't listen to anyone who says 'no' to your ambition

　12　Be realt

　13　Follow your gut feeling

　14　Leverage what you've learnt

　15　Get out of the classroom

　16　Knock down the barriers

　17　A focal point

　18　Why failure's OK

　19　You'd better believe it ...

　20　From city trader to sole trader

　21　Conformity sucks

　22　Why catalysts count

　23　It's a risky business

　24　'Easy'??!

　25　Go for it ...

Part Two" ENTERPRISE

　1　The bare basics

　2　Having the idea

　3　Do it yourself

　4　Making something (anything) out of nothing

　5　Wrapping up your know-how

　6　'Sell' is not an expletive

　7　Expressing yourself

　8　Learn to juggle ... well

　9　Turning a contact into a client

　10　Charge them!

　11　Make sure you are valued

　12　Doing the deal

　13　Enterprise is the only way

　14　Why being a chameleon can be a good thing

　15　A toe in the water

　16　Funding ain't often fun

　17　The power of collaboration

　18　Introduction time

　19　Know how to make money

　20　Counting your money

　21　Qn the cheap

　22　Different kinds of profit

　23　What is 'core business' anyway?

　24　Get a reward

　25　Doing the sell

　26　Keep in touch

　27　Quick and ready

　28　Brand power

　29　Reinvent yourself

　　……

Part Three:SUCCESS

Part Four :WORKLIFE

Appendix:Tales from the frontline of the scrambled up world of work

Index

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作者介绍：Ian Sanders

Ian Sanders has been ‘doing it himself’ for seven years as a business and marketing consultant. He has helped launch new ventures in radio, television, design and music. His current marketing company, OHM, (Outhouse Media), has clients that range from global brands such as Benetton to the small business around the corner.

　　Ian’s skills are in bringing common sense advice and fresh perspectives to clients whatever their size, helping them to exploit their market potential. With more and more of his contacts setting up by themselves, Ian was inspired to write up his experiences in Leap! With his eight years as an independent and another ten years working for others, his mix of experience, insight and ideas makes him best placed to guide others through this new scrambled up world of work.

　　Ian is passionate about enterprise, about doing it differently and reinventing to succeed. He currently lives in Leigh-on-Sea with his wife, Zoë, and two children.

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Who Do You Think You Are?

Times are changing fast. Traditional working practices and the concept of a conventional job are increasingly becoming things of the past as we make sense of a new marketplace where the only limit to success is our own imagination.

What Does it take to Survive in This New Scrambled Up World of Work?

∗ Attitude – to get started

∗ Enterprise – to succeed

∗ Success – at maximising opportunities

∗ Worklife – in the right balance

The challenges – and the opportunities – for the ′entrepreneur–within′ the huge. For micro–businesses, home–workers, freelancers, it′s all for the taking.

That is the essence of LEAP! A stimulus for taking the plunge to go it alone and set yourself free... and for making it up as you go along!

"Ian Sanders connects brilliantly wit the mindset and needs of talented professionals in their migration away from corporate mediocrity. LEAP! is a personal guidebook to both the practicality and emotion of making work matter." – Chris Nel, Partner, Tom Peters Company