The Tipping Point 引爆点 当当5星级英文学习产品 誉为“21世纪的彼得德鲁克”的《纽约客》杂志专职作家Malcolm Gladwell 马尔科姆格拉德威尔力作 老罗推荐书单NO1 下载 fb2 pdf rb kindle 115盘 极速 azw3

This celebrated New York Times bestsellernow poised to

reach an even wider audience in paperbackis a book that is changing

the way North Americans think about selling products and

disseminating ideas. Gladwells new afterword to this edition

describes how readers can constructively apply the tipping point

principle in their own lives and work. Widely hailed as an

important work that offers not only a road map to business success

but also a profoundly encouraging approach to solving social

problems.

Introduction

ONE

The Three Rules of Epidemics

TWO

The Law of the Few:Connectors, Mavens, and Salesmen

THREE

The Stickiness Factor:Sesame Street, Blue's Clues,and the

Educational Virus   89

……

Malcolm Gladwell is a staff writer for The New Yorker. He was

formerly a business and science reporter at the Washington

Post.

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Amazon.com

"The best way to understand the dramatic transformation of unknown

books into bestsellers, or the rise of teenage smoking, or the

phenomena of word of mouth or any number of the other mysterious

changes that mark everyday life," writes Malcolm Gladwell, "is to

think of them as epidemics. Ideas and products and messages and

behaviors spread just like viruses do." Although anyone familiar

with the theory of memetics will recognize this concept, Gladwell's

The Tipping Point has quite a few interesting twists on the

subject.

For example, Paul Revere was able to galvanize the forces of

resistance so effectively in part because he was what Gladwell

calls a "Connector": he knew just about everybody, particularly the

revolutionary leaders in each of the towns that he rode through.

But Revere "wasn't just the man with the biggest Rolodex in

colonial Boston," he was also a "Maven" who gathered extensive

information about the British. He knew what was going on and he

knew exactly whom to tell. The phenomenon continues to this

day--think of how often you've received information in an e-mail

message that had been forwarded at least half a dozen times before

reaching you.

Gladwell develops these and other concepts (such as the

"stickiness" of ideas or the effect of population size on

information dispersal) through simple, clear explanations and

entertainingly illustrative anecdotes, such as comparing the

pedagogical methods of Sesame Street and Blue's Clues, or

explaining why it would be even easier to play Six Degrees of Kevin

Bacon with the actor Rod Steiger. Although some readers may find

the transitional passages between chapters hold their hands a

little too tightly, and Gladwell's closing invocation of the

possibilities of social engineering sketchy, even chilling, The

Tipping Point is one of the most effective books on science for a

general audience in ages. It seems inevitable that "tipping point,"

like "future shock" or "chaos theory," will soon become one of

those ideas that everybody knows--or at least knows by name.

　　　　　　　　　　　　　　　　　　　　　　　　　　　　--Ron Hogan

From Publishers Weekly

The premise of this facile piece of pop sociology has built-in

appeal: little changes can have big effects; when small numbers of

people start behaving differently, that behavior can ripple outward

until a critical mass or "tipping point" is reached, changing the

world. Gladwell's thesis that ideas, products, messages and

behaviors "spread just like viruses do" remains a metaphor as he

follows the growth of "word-of-mouth epidemics" triggered with the

help of three pivotal types. These are Connectors, sociable

personalities who bring people together; Mavens, who like to pass

along knowledge; and Salesmen, adept at persuading the

unenlightened. (Paul Revere, for example, was a Maven and a

Connector). Gladwell's applications of his "tipping point" concept

to current phenomena--such as the drop in violent crime in New

York, the rebirth of Hush Puppies suede shoes as a suburban mall

favorite, teenage suicide patterns and the efficiency of small work

units--may arouse controversy. For example, many parents may be

alarmed at his advice on drugs: since teenagers' experimentation

with drugs, including cocaine, seldom leads to hardcore use, he

contends, "We have to stop fighting this kind of experimentation.

We have to accept it and even embrace it." While it offers a

smorgasbord of intriguing snippets summarizing research on topics

such as conversational patterns, infants' crib talk, judging other

people's character, cheating habits in schoolchildren, memory

sharing among families or couples, and the dehumanizing effects of

prisons, this volume betrays its roots as a series of articles for

the New Yorker, where Gladwell is a staff writer: his trendy

material feels bloated and insubstantial in book form. Agent, Tina

Bennett of Janklow & Nesbit. Major ad/promo. (Mar.)

From Library Journal

This genial book by New Yorker contributor Gladwell considers the

elements needed to make a particular idea take hold. The "tipping

point" (not a new phrase) occurs when something that began small

(e.g., a few funky kids in New York's East Village wearing Hush

Puppies) turns into something very large indeed (millions of Hush

Puppies are sold). It depends on three rules: the Law of the Few,

the Stickiness Factor, and the Power of Context. Episodes subjected

to this paradigm here include Paul Revere's ride, the creation of

the children's TV program Sesame Street, and the influence of

subway shooter Bernie Goetz. The book has something of a

pieced-together feel (reflecting, perhaps, the author's experience

writing shorter pieces) and is definitely not the stuff of deep

sociological thought. It is, however, an entertaining read that

promises to be well publicized. Recommended for public

libraries.

　　　　　　　　　　　　　　　　　　　　　　　　　　　　　-Ellen Gilbert, Rutgers Univ. Lib.,

New Brunswick, NJ

From Booklist

Gladwell, a New Yorker staff writer, offers an incisive and piquant

theory of social dynamics that is bound to provoke a paradigm shift

in our understanding of mass behavioral change. Defining such

dramatic turnarounds as the abrupt drop in crime on New York's

subways, or the unexpected popularity of a novel, as epidemics,

Gladwell searches for catalysts that precipitate the "tipping

point," or critical mass, that generates those events. What he

finds, after analyzing a number of fascinating psychological

studies, is that tipping points are attributable to minor

alterations in the environment, such as the eradication of

graffiti, and the actions of a surprisingly small number of people,

who fit the profiles of personality types that he terms connectors,

mavens, and salesmen. As he applies his strikingly counterintuitive

hypotheses to everything from the "stickiness," or popularity, of

certain children's television shows to the spread of sexually

transmitted diseases, Gladwell reveals that our cherished belief in

the autonomy of the self is based in great part on wishful

thinking.

　　　　　　　　　　　　　　　　　　　　　　　　　　　　　Donna Seaman

From AudioFile

Why is it that fashion trends change the way we dress? Why do

various TV shows, movies, and books become so popular? Malcolm

Gladwell provides a diagram of our society, along with an analysis

of the strategies people apply to influence and mold its direction.

Gladwell describes the personality types that create trends and

those that influence others by "spreading the word." History takes

on a whole new perspective as he describes events of early America

that specifically follow his theories of "selling the public on an

idea" and "social epidemics." Feedback from market mavericks

further substantiates Gladwell's viewpoints. B.J.P.

媒体评论

Amazon.co.uk Review

"The best way to understand the dramatic transformation of unknown

books into bestsellers, or the rise of teenage smoking, or the

phenomena of word of mouth or any number of the other mysterious

changes that mark everyday life," writes Malcolm Gladwell, "is to

think of them as epidemics. Ideas and products and messages and

behaviours spread just like viruses do." Although anyone familiar

with the theory of mimetics will recognise this concept,

Gladwell''s The Tipping Point has quite a few interesting twists on

the subject.

For example, Paul Revere was able to galvanise the forces of

resistance so effectively in part because he was what Gladwell

calls a "Connector": he knew just about everybody, particularly the

revolutionary leaders in each of the towns that he rode through.

But Revere "wasn''t just the man with the biggest Rolodex in

colonial Boston", he was also a "Maven" who gathered extensive

information about the British. He knew what was going on and he

knew exactly whom to tell. The phenomenon continues to this

day--think of how often you''ve received information in an e-mail

message that had been forwarded at least half a dozen times before

reaching you.

Gladwell develops these and other concepts (such as the

"stickiness" of ideas or the effect of population size on

information dispersal) through simple, clear explanations and

entertainingly illustrative anecdotes, such as comparing the

pedagogical methods of Sesame Street and Blue''s Clues, or

explaining why it would be even easier to play Six Degrees of Kevin

Bacon with the actor Rod Steiger. Although some readers may find

the transitional passages between chapters hold their hands a

little too tightly, and Gladwell''s closing invocation of the

possibilities of social engineering sketchy, even chilling, The

Tipping Point is one of the most effective books on science for a

general audience in ages. It seems inevitable that "tipping point",

like "future shock" or "chaos theory," will soon become one of

those ideas that everybody knows--or at least knows by name. --Ron

Hogan

GEORGE STEPHANOPOULOS

''Hip and hopeful, THE TIPPING POINT is like the idea it describes:

concise, elegant but packed with social power.''