Inbound Marketing: Get Found Using Google, Social Media, And Blogs 9780470499313 下载 fb2 pdf rb kindle 115盘 极速 azw3

　　Stop pushing your message out and start pulling your customers

in.

Traditional outbound marketing methods like cold-calling, email

blasts, advertising, and direct mail are increasingly less

effective. People are getting better at blocking these

interruptions out using Caller ID, spam protection, TiVo, etc.

People are now increasingly turning to Google, social media, and

blogs to find products and services. Inbound Marketing helps you

take advantage of this change by showing you how to get found by

customers online.

Inbound Marketing is a how-to guide to getting found via Google,

the blogosphere, and social media sites. Improve your rankings in

Google to get more traffic Build and promote a blog for your

business Grow and nurture a community in Facebook, LinkedIn,

Twitter, etc. Measure what matters and do more of what works

online.

The rules of marketing have changed, and your business can

benefit from this change. Inbound Marketing shows you how to get

found by more prospects already looking for what you have to

sell.

《网络营销3.0：Google：社会化媒体和博客引爆的集客式营销》是一本网络营销的高级指南。它将Web上各种形式的媒体有机地联系在一起，试图打造一个后数字时代的新型营销模式，即集客式营销。

《网络营销3.0：Google：社会化媒体和博客引爆的集客式营销》非常适用于有心在新媒体时代有所作为的营销人员和创业者，对各类相关从业者而言也不失为拓展自身认知的参考读物。它不仅教你如何制作富有吸引力的内容使顾客自己上门，更阐明了如何利用各种网络媒介提升自己的影响力，取得1+1=3的营销效果。

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　　Brian Halligan is cofounder and CEO of HubSpot, a marketing software company that helps businesses get found. He is a former venture capitalist and seasoned sales and marketing executive. He is a frequent lecturer at MIT and Harvard Business School. Dharmesh Shah is cofounder and CTO of HubSpot. He is a serial entrepreneur, angel investor, and authors the top-ranking blog OnStartups.com. He speaks frequently on the topics of marketing and entrepreneurship.

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媒体评论

　　"If you've been looking for a trustworthy primer on getting found online, here's a great place to start. Buy one for your clueless colleague too." 

　　--Seth Godin, author of Meatball Sundae

书籍介绍

《网络营销3.0：Google，社会化媒体和博客引爆的集客式营销》是一本网络营销的高级指南。它将Web上各种形式的媒体有机地联系在一起，试图打造一个后数字时代的新型营销模式，即集客式营销。

　　《网络营销3.0：Google，社会化媒体和博客引爆的集客式营销》非常适用于有心在新媒体时代有所作为的营销人员和创业者，对各类相关从业者而言也不失为拓展自身认知的参考读物。它不仅教你如何制作富有吸引力的内容使顾客自己上门，更阐明了如何利用各种网络媒介提升自己的影响力，取得1+1=3的营销效果。 Stop pushing your message "out" and start pulling your customers "in"Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. "Inbound Marketing" helps you take advantage of this change by showing you how to get found by customers online."Inbound Marketing" is a how-to guide to getting found via Google, the blogosphere, and social media sites. - Improve your rankings in Google to get more traffic - Build and promote a blog for your business - Grow and nurture a community in Facebook, LinkedIn, Twitter, etc. - Measure what matters and do more of what works onlineThe rules of marketing have changed, and your business can benefit from this change." Inbound Marketing" shows you how to get found by more prospects already looking for what you have to sell.

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网络营销3.0: Google,社会化媒体和博客引爆的集客式营销