让创新发挥作用/MAKING INNOVATION WORK 下载 fb2 pdf rb kindle 115盘 极速 azw3

"To compete effectively, you must innovate: Not just once, but consistently, in all your products, services, and business functions. But, profitable innovation doesn't just ""happen."" It must be managed, measured, executed on¿and few companies do that well. Making Innovation Work offers the first real solution: A start-to-finish process for driving growth from innovation.

The authors draw on unsurpassed innovation, consulting experience, and a thorough review of innovation research. Their techniques have been proven at top companies ranging from Apple and GE to Toyota. In this book, they demonstrate what works, what doesn't, and how to use all your management tools to maximize the value of your innovation investments.

You'll learn how to define effective strategies and organizational structures for innovation, manage innovation more successfully, incent teams to deliver, and infuse metrics throughout every phase of the innovation process. Simply put, Making Innovation Work takes the mystery out of profitable innovation, showing how to lead it, track it, incent it, and get more of it.

Introduction

Chapter 1 Driving Success:How You Innovate Determines What You Innovate

Innovation Is the Power to Redefine the Industry

The Innovation Imperative:Driving Long-Term Growth in Top and Bottom Lines

How to Make Innovation Work:How You Innovate Determines What You Innovate

The Rules of Innovation

1.Exert Strong Leadership on Innovation Direction and Decisions

2.Integrate Innovation into the Business Mentality

3.Match Innovation to Company Strategy

4.Manage the Natural Tension Between Creativity and Value Capture

5.Neutralize Organizational Antibodies

6.Cultivate an Innovation Network Beyond the Organization

7.Create the Right Metrics and Rewards for Innovation

Summary:The Innovation Company

Chapter 2 Mapping Innovation:What Is Innovation and How Do You Leverage It?

A New Model of Strategic Innovation

Business Model Change

Value Proposition

Supply Chain

Target Customer

Technology Change

Product and Sevrvice Offerings

Process Technologies

Three Types of Innovation

Incremental Innovation

Semi-Radical Innovation

Radical Innovation

Ersatz Radical Innovation

Disruptive Technologies

Innovation Model and the Innovation Rules

Chapter 3 Choosing Your Destiny:How to Design a Winning Innovation Strategy

Choosing the Right Strategy

Play-to-Win or Play-Not-to-Lose Strategies

Play-Not-to-Lose Strategy

Too Much of a Good Thing

Clearly Defined Innovation Strategy Drives Change

Do You Select an Innovation Strategy?

Internal Factors

External Factors

Risk Management and Innovation Strategy

Innovation Strategy:The Case of the Pharmaceutical Industry

Attempts to Solve the Innovation Problem

Changing the Innovation Approach

Strategy and the Innovation Rules

Chapter 4 Organizing for Innovation:How to Stucture a Company for Innovation

Organizing for Innovation

Developing an Internal Marketplace for Innovation

Balancing Creativity and Value Creation Organization Matures

……

Chapter 5 Management Systems:Designing the Process of Innovation

Chapter 6 Illuminating the Pathway:How to Measure Innovation

Chapter 7 Rewarding Innovation:How to Design Incentives to Support Innovation

Chapter 8 Learning Innovation:How Do Organizations Become Better at Innovating?

Chapter 9 Cultivating Innovation:How to Design a Winning Culture

Chapter 10 Conclusion:Applying the Innovation Rules to Your Organization

Endnotes

Bibliography

Index

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作者简介：

　　TONY DAVILA is a faculty member of Stanford's Graduate School of Business.Business.Building on his doctoral work at the Harvard Business School,he with both large industrial companies and Silicon Valley startups to design management contorl and performance measurement systems that drive innovation.He has been published in Harvard Business Review,Research Policy,and other leading journals.